Emailing needs no introduction: we all receive emails, every day in our Inboxes. But, do you know the difference between a marketing email and a transactional one? For example, marketing emailing does a massive delivery and transactional is directly to an individual receiver.
We might think this webmarketing lever is destined onlty for e-commerce websites, and that’s a mistake!. From the moment you have an available form on your website and you send a confirmation e-mail to the user who fills it and sends it, you’ve turned that e-mail into a transactional one. This action allows you to follow your prospect, your client, in his actions inside your website. The possible scenarios are many and the wait might seem long and tedious in a first try, but it pays off.
Expert Sender are email marketing professionals. Thanks to their custom platform they allow their clients a reasurance on a complete autonomy in the transactiona emailing part.
After a training and an almost daily follow-up, Expert Sender offers to its customers Marketing Managers the chance to establish a communication service with little investment, except for the time on launch, but with a guaranteed return: satisfied customer, followed by the data recolection, the inherent purchase intention…
How can I develop in France?
The mother society is located in Poland with subsidiaries on different countries. We were contacted by Expert Sender Spain to advice on their opening to France.
Our first mission : reedit their website contents. And, yes, we were aware that, to open in a foreign market, a word for word translation wouldn’t suffice. All customers don’t have the same behaviour, as well as nor having the same motivations and interest when it comes to the contact or purchase.
After a throrough benchmarking for the french territories in order to define the keywords for organic positioning on search engines and the immersion in the values and philosophy of Expert Sender, we reedited all the contents on ExpertSender’s french website. Indeed, when asked to translate we don’t just thinkg about the translation but also about its effect on SEO positioning.
Also, through our partner Publika, we developed a custom Prestashop module for their marketing emailing platform to be used only on the aforementioned e-commerce CMS. Even the customer can keep everything centralized and stable for the marketing e-mailings as well as for the disseminations and/or promotion of others.