Adam Dakin contacted us for guidance in developing his web visibility. When we met, Adam had established his own wine-merchant business one year earlier but had 20 years of experience behind him.
An experienced expert to assist his customers in their sales and investment transactions.
How can I make myself known beyond my present network?
Our customer support
Analysis of visual identity
To begin, analysis of current situation: a logo, a chart and a website with no visibility.
Talking with Adam, you quickly realize how passionate he is about his trade: discovering, helping, sharing and guiding his clients. However, none of these values were reflected on his website so, to start with, an overhaul was essential.
A responsive website
Based on his logo, his chart and his values, we created a responsive, trilingual and modern website. Based on the image and fast conversion, it was designed to meet today’s web marketing requirements through CMS WordPress. A fun-to-use content management platform that allows customers to manage their website by themselves in order to ensure regular updating.
However, we always tell our customers, a website is worthless without the necessary awareness work.
Referencing in French and English
When setting up this website, we applied paid referencing strategy (SEA). Beginning the quarter with an SEA service means being guaranteed an immediate presence on search engines like Google.
This is, of course, in addition to the normal search engine optimization (SEO), to get off to a good start, or else at regular intervals or seasonally as suits the client. In this way, activities are kick-started whilst at the same time leaving the site to position naturally thanks to SEO.
Remarketing actions were also implemented to respond to the work slowdown in English following Brexit.
Social network training
The wine trade is based on values such as sharing, knowledge transmission and passion. It was therefore vital to introduce Adam to social networks like Facebook or Pinterest so he could share his day-to-day news with the wider community.
Creation of prospecting and sales tools
Whilst the web visibility work followed its course, we also had to consider daily prospecting, a live canvassing process that calls for some essential business documents. Not many tools were required, given Wine Objectives’ focus area. We therefore helped Adam develop a business card and a sales brochure presenting effectively all his fields of activity: transactions, expertise in the wine sector, investment advice and support.
Finally, we created him an emailing template completely in line with the spirit of his website to enable him to manage on his own the dispatch of prospecting emailings and newsletters to his clients.
Our underlying philosophy:
A tailor-made response as and when required in the course of our collaboration, based on needs, seasonality, budget and return on investment of previous actions.