The goal here is to highly customize the email in order to retain the attention of the recipient. The more interest generated by the email, the more probabilities to click on the link and convert.
Conversion rate of a newsletter, and also PPC campaigns, depends greatly on the landing page. This is not a simple process and each step requires an upmost attention.
Design and content of the newsletter must respect some similar rules as to those of Web Marketing. Once assessed, the adventure can begin.