SEO is divided into two categories: on-page, meaning all the elements that make up a web page; and off-page, which covers those elements external to the site but which also promote its referencing. Below, we list the most important aspects of on-page and off-page SEO.
A website should have a logical structure, with a menu and a well-organized footer to facilitate navigation by users.
Before you start writing content, it is important to consider the kind of search that users would make in order to find information on this content. Based on this, we generate keywords.
Obviously, content must be written for users, but it is also important to write it so that it can be “understood” by search engines.Learn more about SEO Copywriting
Each page of a website should have a title and a description, which appear in the results of a search by a search engine (SERP). URLs should also be optimized and reflect the page content. The titles of the content are reported by “headings”, H1, H2, H3, etc.
External links are websites that include one or more hyperlinks referring to your site. These links are a reference: the more influential the sites which link to yours, the more your site will gain authority.
Nowadays social networks are extremely important because they create a direct link with potential users of your site. These communication channels make it possible to share and viralize content and to reach a wider audience.