A website must be organized and structured in a logical manner so as to facilitate browsing by users.
Users should find the content they are looking for with ease, using the various menus or through the footer content. Intuitive navigation is essential for positive user experience.
In addition to the structure, it is essential give due consideration to some more technical aspects, such as, for example, loading times, 404 error pages or else compatibility with different browsers (Explorer, Chrome, Safari).
As regards the SEO of a website, there are many aspects to be monitored:
Lastly, the content of your site is one of the keys to its success. ‘Content is king’: this is one of the precepts of SEO. You need to establish keywords and offer your users what they want, providing both quantity and quality.
Agora Partners can undertake a complete and thorough audit of your site and make useful recommendations on how to increase your traffic and sales.