Website audit

A website audit enables you to assess objectively the state of health of your site and your online presence as well as the actions required to improve your online reputation and increase your traffic.
The audit assists with decision-making, forming a concrete basis for the creation of a digital strategy in the short, medium and long term.

Specifically, an audit helps highlight the weaknesses of an internet site and arrive at concrete proposals or improvements. To achieve this, it is important that the audit is comprehensive and that it takes due account not only of the usability, but also of the ergonomics, search engine optimization and even the content of the website.

Is your website healthy? Make sure with a web audit and prepare to fully enjoy digital growth.

The usability of a web page

A website must be organized and structured in a logical manner so as to facilitate browsing by users.
Users should find the content they are looking for with ease, using the various menus or through the footer content. Intuitive navigation is essential for positive user experience.

In addition to the structure, it is essential give due consideration to some more technical aspects, such as, for example, loading times, 404 error pages or else compatibility with different browsers (Explorer, Chrome, Safari).

More and more users now use different devices, such as mobile phones and tablets. Nowadays, a site’s ‘responsiveness’ on all kinds of devices is absolutely crucial.

The design and ergonomics of a website are also important. All visual components bring added value that prompts users to stay and browse your site. However, attention needs to be paid to information density and the positioning of calls to action.

SEO aspects of a website audit

As regards the SEO of a website, there are many aspects to be monitored:

  • Internal and external links.
  • Tags.
  • Titles, meta descriptions, and other HTML tags.
  • The name of the images and their alt attributes.
  • Duplicate content.
  • Error pages.

Content is king

Lastly, the content of your site is one of the keys to its success. ‘Content is king’: this is one of the precepts of SEO. You need to establish keywords and offer your users what they want, providing both quantity and quality.

Agora Partners can undertake a complete and thorough audit of your site and make useful recommendations on how to increase your traffic and sales.

Your strategic decisions have never been easier. We find solutions to your problems.

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