Benchmarking is essential to create a campaign that matches the needs of the market and the requirements of your potential customers. Fortunately, you are not alone!
Benchmarking consists in identifying the digital strategy and practices of competing companies to know the ground on which we work. It is then possible to compare the recompiled information with the same aspects of your company and thus establish a development strategy.
Benchmarking is not a tool for plagiarizing the competition. If we simply copy the competition’s content, not only will we not be innovative but we risk being penalized by search engines: duplicate content leads to a loss of visibility.