The audit is an aid to decision-making, a concrete basis on which to create a digital strategy in the short, medium and long term.
An audit allows to highlight the weaknesses of a website and to propose concrete actions for improvement. To do so, it is important that the audit is complete and takes into account usability, ergonomics, referencing, or website content.
A website must be organized and structured in a logical way in order to facilitate the navigation of the users.
Users must be able to easily reach the content they are looking for, through the different menus or via the footer. Intuitive navigation is essential for a positive user experience.
In addition to this tree structure, it is essential to take into account certain more technical aspects, such as loading time, 404 error pages or compatibility with different browsers (Explorer, Chrome, Safari).
More and more users are using different media such as tablets and cell phones. In recent years, it has become almost mandatory for a website to be ‘responsive’ on all devices.
The design and ergonomics of a website is also important. All visual elements bring an added value that invites users to stay and navigate on your site. However, it is important to pay attention to the density of information and the placement of calls to action.
Regarding the referencing of a website, there are many points to watch:
Internal and external links.
Finally, the content of your site is one of the keys to its success. Content is king’ is one of the bases of SEO. It is necessary to establish your keywords and offer your users what they are looking for, by combining quantity and quality.
Agora Partners can perform a complete and thorough audit of your site and make all necessary recommendations to increase your traffic and sales.
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