This information allows us to segment the audience according to their tastes and preferences and to adapt the advertising message.
Emailing requires a specific strategy that is different from other forms of e-marketing. To run a good email campaign, you must first segment your database. Then comes the design of the email and finally the web page to which the email refers.
The conversion rate of the newsletter and PPC campaigns then depends on the “landing page”, the landing page where the user is redirected.
So it’s not an easy process and each step requires conscientious and precise work.
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